More companies realize that digital marketing is a NEED, not a WANT, in their businesses – since the COVID-19 pandemic, having a social media presence has become a must. Because of this, the demand for digital marketers has skyrocketed.
So, how much do top digital marketers earn?
Digital marketing has a wide range of roles, meaning they also have a range of salaries!
We’ve put together a list of some of the top digital marketing careers and the average salary for each role, highlighting the highest-paying jobs in digital marketing.
Table of contents
Highest Paying Entry-Level Marketing Jobs
Looking to start a digital marketing career but have little to no experience? Below are a few of the highest-paying entry-level marketing jobs!
1. Digital Marketing Coordinator
As a digital marketing coordinator, you are responsible for developing and executing digital marketing campaigns. For this particular role, you do need a bachelor’s degree in marketing or a related field.
Some key skills you will need for this role are:
- Knowledge of social media
- Knowledge of CMS
- Excellent copywriting and copy-editing skills
- Strong attention to detail
- Strong communication skills
The average entry-level salary for this role is $55K.
2. Market Research Analyst
As suggested in the job role name, a market research analysis will gather and analyze data on consumers, competitors, products, and market conditions to identify potential new markets, sales opportunities, and the most effective marketing method.
In this role, you need to have the following skills:
- Ability to cope with fast-paced and pressured work
- High attention to detail and accuracy
- Ability to notice patterns within statistics
- Good organization skills
- Excellent written and spoken communication skills
As an entry-level role, the average salary for a market research analyst is $48k.
3. Content Marketing Manager
Responsible for creating, publishing, and promoting content that attracts and engages customers, this is an ideal entry-level role.
You will need these skills:
- Content creation
- Understanding of sale funnels
- And more!
At $66k in the USA, this role is one of the highest-paying entry-level marketing jobs on the market!
4. Digital Marketing Executive/Manager
This remote digital marketing job can either be advertised as an executive or a manager, either way, it’s basically the same thing – with ever so slight variations from company to company.
The main role of a Digital Marketing Executive/Manager can include things such as:
- Planning a digital marketing strategy
- Developing the digital marketing strategy
- Implementing and managing the strategy
- Overseeing a team of marketers
- Analyzing results
- Identifying trends
The list goes on!
This role has an average salary of $75K in the USA.
5. Chief Marketing Officer (CMO)
This remote digital marketing job overlaps with the digital marketing executive/manager role. As a Chief Marketing Officer, you will be responsible for developing and executing marketing strategies to help grow a company.
You need experience in all aspects of marketing for this role, including, but not limited to:
- Traditional Marketing
- Digital Marketing
- Public relations
- Market Research
At an average of $300k, the Chief Marketing Officer role is one of the highest-paying digital marketing jobs.
6. Social Media Manager
Some companies just don’t have the time or budget to hire a full-time social media manager, which is where this role comes in!
As a social media manager, you will be responsible for:
- Creating and posting content to multiple social media platforms
- Analyzing engagement
- Responding to queries
- Identifying trends in customer interactions
- Planning digital campaigns
The average salary for a social media manager is $36.640 per year.
7. Email Marketing Manager
Believe it or not, companies will hire an utterly separate person to run their email marketing campaigns.
This is most likely to happen in a larger company as they will have separate strategies for each aspect of digital marketing – it just means that they’re able to have one person focus on one thing, rather than multiple!
As an email marketing manager you will:
- Identify target audiences
- Grow email lists
- Proofread emails
- Ensure you create desktop, laptop, and mobile-friendly emails
- Write newsletters
- Analyze campaign performance
- And more!!
You can see why there are so many digital marketing career opportunities with a to-do list like that!
According to Glassdoor, the average salary for an Email Marketing Manager is around $80k.
8. Brand Manager
One of the most important aspects of marketing is ensuring that the company you’re working for/with has the same tone of voice, and branding, across all their digital marketing efforts.
As a brand manager, you are responsible for:
- Developing their brand strategy
- Managing their brand strategy
- Creating marketing plans
- Executing marketing plans
To be a successful brand manager, you need experience in all aspects of marketing, including traditional and digital marketing, as well as a high-level understanding of branding and industry trends.
A brand manager can earn $70k per year.
If you’re looking to change career and break into the world of marketing see what skills you already have that are transferable and, if you needed, find some great online courses to gain new skills! (HubSpot Academy have a wide range of FREE online course if you’re looking to refresh your knowledge on particular subjects)
Digital Marketing is a rewarding industry to be a part of, and with some of the highest-paying remote roles out there, why wouldn’t you want to get involved?!