Co-working and co-living firms like Outsite and Selina have resorted to Morocco as living expenses rise throughout Europe.
According to Emmanuel Guisset, the CEO and co-founder of the company, Outsite, an American membership-based hotel brand for remote workers, aims to build its first riad in Marrakech on September 5 in response to strong consumer demand for Morocco.
According to Guisset, Moroccan real estate has become more accessible as a result of the COVID-19 pandemic.
“It would have been much more difficult to take over [such a riad in 2019]. Because it’s very accessible, and it’s much cheaper than any country in Europe, [Morocco] is a super interesting country, and it’s just going to get more popular,”Emmanuel Guisset, CEO and co-founder, Outsite
Outsite has been looking for additional venues in Essaouira and other towns while creating its corporate packages to satisfy the rising demand for Moroccan services from digital nomads.
Like Outsite, Selina inaugurated its “Nomad Camp Agafay,” a tent site 30 minutes outside Marrakech, in May. Selina has over 163 co-living and co-working venues globally. According to the business, it will contemplate expanding into Taghazout and Merzouga and plans to establish additional sites in Dakhla and Essaouira in 2023.
“Morocco’s been on our radar pretty much since day one. We’re looking at a very big portfolio for Morocco. We believe it’s a top destination for our audience, and tourism is going to explode there.”Ariel Levinsohn, Vice President of Global Brands and Creative, Selina
Outsite and Selina are thinking about entering the Moroccan market because they see it as a retreat from the rest of Africa. In the regional strategy of the brands, South Africa and Kenya are also taken into account.
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