The Caribbean Tourism Organization (CTO) and Airbnb partnered to promote the Caribbean as a digital nomad destination. Through its “Work from the Caribbean” campaign, the region wants to attract digital nomads.
Airbnb launched last week its “Live and Work Anywhere” program. The initiative besides benefiting the company´s employees also looks to boost partnerships with governments and DMOs to create a one-stop shop for remote workers. They want to make it easier for digital nomads to try out new locations to work while simultaneously helping regions revive tourism and boost their economy.
The Caribbean: Digital Nomad Paradise
According to Faye Gill, CTO Director, the recovery of Caribbean tourism has been due to innovation and the willingness to take on new opportunities. As digital nomads are on the rise, the region saw a way to increase tourism.
In a press statement, Airbnb shared exciting facts regarding the Caribbean region:
- The share of nights booked for long-term stays in Q1 almost doubled compared to the same period in 2019.
- In Q1, about 6% of all bookings consisted of long-term stays. While, in Q1 2022, that number increased to 10%.
- The number of nights booked for long-term stays tripled in Q1 compared to Q1.
The campaign focuses on promoting various destinations, giving information about digital nomad visas for each country, and the best Airbnb options to stay in and work from.
This promotional landing page will showcase the following 16 participating destinations as options for Digital Nomads: Anguilla, Antigua & Barbuda, Barbados, Belize, British Virgin Islands, Cayman Islands, Dominica, Guyana, Martinique, Montserrat, St. Eustatius, St. Kitts, St. Lucia, St. Maarten, Trinidad.
