UK Brand And Digital PR Agency Adopts A Flexible Work Model

Flexible work model
Photo by Surface on Unsplash

As they look to expand worldwide, a UK disruptive brand and digital PR agency transitions to totally flexible, fully remote working.

DA Creative Studio, which was founded in Hull eight years ago before expanding to London late last year, has announced that it is shutting its headquarters. As they onboarded additional clients from a variety of industries, the growing team has effectively accepted the hybrid working approach for many months. They’ve taken another step forward by committing to a more flexible working approach across the board.

“The last two years have allowed businesses everywhere to reassess how they do things, and what is right for their teams. For DA, collaboration has always been at the heart of everything we do, so it’s hugely important that we continue this as we switch to a remote set-up. That’s why our new plan involves regular team meet ups, away days and ‘ideation retreats’ where we can retain the collaboration that is so vital to our creative output. We’ve given our team complete control over where they work, and when they work. Finding that work-life balance is essential and we strongly believe that when people are treated well, when they have time to see their kid’s school plays, and not be forced to fit their life around work, they produce far better results.”Calvin Innes, Creative Director and CEO, DA Creative Studio

The decision comes after the agency teamed up with Latus Health, an occupational health provider, earlier this year. With a greater emphasis on employee well-being, many companies are turning to hybrid or remote working as a solution. As Calvin says, putting in place the necessary support mechanisms for staff is also critical to the success of this strategy.

“It’s not enough to just say, here you go, go and work from home. Businesses need to acknowledge that all employees are different and may have different requirements when it comes to remote working. By providing coffee cards, health and wellbeing support, equipment specific to each employee and regular face to face meetups, it’s entirely possible. It just requires some planning and more importantly, listening to do it well.”Calvin Innes, Creative Director and CEO, DA Creative Studio

This shift in business strategy comes as the firm seeks to expand its customer base beyond the United Kingdom. With numerous European clients already on board, the team now has its sights set on the United States, with hopes to grow its service globally over the following 12 to 18 months.

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