According to a recent report from Filestage, based on 366 responses from marketing and advertising professionals, 75% of creative collaboration doesn´t happen in the office but remotely.
In 2023, the report reveals a decline in fully remote marketers and creatives from 2-in-5 at the start of 2022 to 1-in-5. Instead, a rise in hybrid work, combining remote and in-person work, has increased from 49% to 65%. Only 16% reported being fully office-based.
Key Report Findings
The report highlights a significant discovery: 75% of creative collaboration now occurs remotely, while face-to-face collaboration accounts for only 25%. This shift to remote work carries substantial implications for marketing and advertising companies.
For instance, a mid-size advertising agency experienced the benefits of remote collaboration, streamlining their creative review process and resulting in faster project turnaround times and enhanced efficiency.
The report also reveals a crucial insight: 74% of remote creative collaboration now occurs in real time.
This has a significant influence on the pace of remote collaborations, surpassing those conducted in traditional office settings. A notable case is a large professional services company where remote creative teams collaborated on projects in real-time, resulting in improved project speed and heightened productivity.