As a creative, you have many options when it comes to choosing a career path. You can use your creativity in different ways, and there are a wide variety of careers that allow you to do so.
The most important thing is to find a career that you’re passionate about and that enables you to use your creativity in ways you’re comfortable with. Let’s go over the seven most popular career paths for creatives.
7 Career Paths for Creatives
1. Digital Marketing Manager
A digital marketing manager plans and oversees all aspects of a company’s digital marketing campaigns. This includes managing the budget, developing strategies, planning and executing campaigns, and evaluating results.
To pursue a career as a digital marketing manager, you will need to have experience in all aspects of digital marketing, including SEO, copywriting, graphic design, UX/UI design, and animation. You should also be proficient in industry-standard marketing software such as Google Analytics and Adwords.
Digital marketing is a great career track for creatives because it blends a number of different skillsets so that you are always learning and doing something new. It is also one of those career tracks that allows you to progress even while working remotely.
2. SEO and Copywriting
If you studied English, Journalism, Communications, or another writing-heavy degree, a career in SEO and copywriting might be a good option for you. As an SEO specialist, you would be responsible for helping businesses improve their search engine rankings so that potential customers can find them more easily.
This involves optimizing website content, conducting keyword research, and link building. As a copywriter, you would create compelling and persuasive marketing materials such as website content, brochures, and email campaigns.
To pursue a career in SEO and copywriting, you will need to be comfortable writing for the web and have a good understanding of how search engine algorithms work. You should also be familiar with basic HTML and CSS to make changes to a website’s code if necessary.
3. Graphic Design
Graphic designers are responsible for creating visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. You need to have a strong understanding of color, typography, and composition.
To pursue a career in graphic design, you will need to be proficient in industry-standard design software such as Adobe Photoshop, Illustrator, and InDesign. You should also have a strong portfolio that showcases your best work.
4. UX/UI Design
If you have a degree in graphic design, you could also pursue a UX/UI design career. As a UX/UI designer, you would be responsible for designing and creating user interfaces and user experiences that are both effective and appealing. This involves conducting user research, creating wireframes and prototypes, and testing designs.
To pursue a career in UX/UI design, you will need to be proficient in industry-standard design software such as Adobe Photoshop, Illustrator, and InDesign. You should also have a strong understanding of user experience principles and how to apply them to the design process.
As an illustrator, your responsibility is to create images that communicate messages and ideas. This could involve creating illustrations for books, magazines, advertisements, or websites.
To pursue a career in illustration, you will need to have a strong portfolio that showcases your best work. You should also be familiar with industry-standard design software such as Adobe Photoshop and Illustrator.
If you have a degree in graphic design, illustration, or another creative field, you could pursue a career in animation. As an animator, you would be responsible for creating motion graphics and visual effects for TV, movies, video games, and other media.
To pursue a career in animation, you will need to be proficient in industry-standard design software such as Adobe Photoshop, Illustrator, and After Effects. You should also have a strong understanding of the principles of animation.
7. Software development
If you have a degree in computer science, you could pursue a career in software development that you can either do as an on-site or remote software developer. You would be responsible for designing, creating, and testing software applications. This involves writing code, debugging programs, and working with teams of other developers.
To pursue a career in software development, you will need to be proficient in a variety of programming languages. You should also have a strong understanding of algorithms and data structures.
There are a number of different career paths that creatives can pursue. The best way to find the right path for you is to explore your options and find the one that best suits your skills and interests. With so many options available, there is sure to be a perfect fit for everyone.