Hotel Trends in 2023 

hotel trends 2023

After the first lockdown, Americans start to travel again, with new hotel trends in 2023. 

As Expedia Brands President Jon Gieselman said: “We see a detailed and robust picture of travel into 2023. We see a surge in trips to culture capitals; a new wave of interest in wellness retreats; and a spike in demand for outdoor destinations beyond just beaches and mountains. It’s not a new normal so much as people branching out to unexpected trends in what we’re calling the ‘no normal.”

Apparently, people have started to travel again, but in different ways. According to, here are the top 3 hotel trends for 2023:

3-Star Hotels

Most travelers prefer to compromise comfort and luxury to visit more destinations or stay longer. For example, 32% of US travelers value how much they spend more than ever before. And over 20% of travelers prefer 3-star hotels globally. In 2023, 40% of US travelers booked in 1-3-star hotels and 34% a vacation with added value inclusions.


Wellness is a major priority for most people after the pandemic. The survey found 53% of Americans seeking a wellness break in alternative settings – mainly among millennials (60%). 

Hotel Openings Worldwide

As people started traveling again, new hotel openings are happening worldwide: 

  • La Palma, Capri, Italy
  • Six Senses, Rome, Italy
  • 100 Princes Street, Edinburgh, United Kingdom
  • 1 Hotel Hanalei Bay, Princeville, Kauai
  • Ikos Odisha, Corfu, Greece
  • Celestial Suites, Kefalonia, Greece
  • art’otel London Battersea Power Station, London, Great Britain
  • Four Seasons Resort Tamarindo, Tamarindo, Mexico
  • Alila Kothaifaru Maldives, Maldives, Indian Ocean
  • Atlantis The Royal, Dubai, United Arab Emirates

Hotel trends in 2023 reflect new ways of traveling and working abroad becoming popular after the pandemic. 


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