GoPro Encourages Work-Life Balance with New Remote Work Policy

GoPro camera

GoPro announced their new flexible policy that allows employees to work remotely and relocate anywhere they want without suffering any pay cuts. As its internal survey revealed, 85% of employees would prefer to work remotely at least three days per week. Consequently, the company decided that instead of creating a one-size-fits-all policy, they will give their team the flexibility to choose how they want to work. 

2020 was the year of remote work, and 2021 was the year of flexible policies – in most cases. Now that going back to the office is possible, companies are evaluating their next step. In some cases, returning to the office is non-negotiable. But in other cases, as most tech companies have demonstrated, flexible policies are part of the panorama.

Insights About GoPro’s Remote Work Policy

The company announced its new remote work policy that allows full flexibility to its employees. They can relocate anywhere they want and will not suffer from any pay cuts. The purpose of this policy is to encourage work-life balance, recognizing that an employee’s salary should not be based on their location but on their contribution.

Nicholas Woodman, GoPro founder, and CEO, mentioned in the new policy announcement

GoPro fully supports its employees who want to relocate for whatever reason, be it to pursue their passions, be closer to family, or otherwise. We proactively encourage our employees to relocate if that will make them feel happy and appreciated as we believe happiness leads to increased productivity and overall well-being. Furthermore, we believe people should be paid for their expertise regardless of where they live. For this reason, GoPro employees won’t suffer a pay cut should they choose to relocate.  GoPro is only as good as its people, and we feel our employee-first approach can help us attract and retain the best possible talent to help us drive our business to new heights.

Internal surveys revealed that 85% of the team wants to work at least three days a week remotely. As a result, GoPro is implementing remote work policies that enable employees to decide between a fully remote position, a hybrid, or full-time office. They can also move to different locations without suffering from pay cuts, 

As the announcement suggests: 

Our philosophy extends to pay practices, too, as we won’t penalize employees by decreasing compensation if they choose to move to a region with a lower cost of living. We believe your skillset, capabilities, and contributions to the company are more important than where you live.

Tech Companies Joining the Remote Work World

Like GoPro, other tech giants have also announced their policies that revolve around prioritizing employees’ well-being. Some of the companies with remote work policies are: 


Last month Tim Cook, Apple CEO, announced that employees could work in an office at least three days a week. However, employees are still expecting full-time remote work at least after the covid-19 situation recedes. 


Google will allow employees to work at least three days a week. Sundar Pichai, Google Ceo, said that they would allow employees to work entirely remotely up to four weeks a year. However, if, in some cases, employees move to a different city, they’re subject to having salary adjustments.


Adobe’s employees will be able to spend half their time working remotely and half their time working in the office. According to chief people officer Gloria Chen, the idea is to allow employees enough flexibility and encourage intentional physical activities to reinforce the company’s culture. 


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